What factors are driving the growth of the Ready-to-Drink (RTD) Tea Market globally?
The global RTD Tea market is experiencing significant growth due to increasing consumer demand for convenient and healthy beverage options. Key drivers include rising health consciousness, which has led to a preference for low-calorie, antioxidant-rich drinks; the growing popularity of functional beverages infused with ingredients like green tea, herbal extracts, and vitamins; and the busy lifestyles of modern consumers that favor ready-to-consume products. Additionally, product innovations such as organic, sugar-free, and flavored RTD teas, along with strong marketing and distribution strategies by major brands, are further fueling market expansion.